Pro Artist? 6 Social Media Tips for Savvy Self-Promotion and Pete’s Peppers, too

Know how to eat up the life of a professional artist? Juggling priorities, keeping up with art trends, sparking personal creativity, volunteering, chasing money, marketing your “brand,” pitching to galleries, and actually CREATING art.  After all that, you might think about social media.

Original waterolor by jane M. Mason. (C) 2009. All rights reserved.

As a professional artist, I found that frequently I could spend only about 10% of my time creating art.

The rest was spent as described above.

At the end of the day, after you’ve manage everything else, social media seems daunting. But, even if you’ve ignored it so far, you can’t ignore it any longer. So you’ll need to take a deep breath and add it to whatever else you do to promote yourself. It costs less out-of-pocket than post cards and other methods of promoting yourself. Although realistically, since your time is a primary component of your “raw materials” it will take some time and therefore has a real cost.

Now, please don’t give me that “I’m too old to learn it” excuse. FYI – the fastest growing age group  on Facebook is people 50+. And According to Branding Yourself, the average age of a Facebook user is mid-30’s. Kind of surprising, huh?

Here are 6 Social Media Tips to Advance Your Career  & Connect with Prospects:

  1. Limit yourself to what you can keep up with. Perhaps a Facebook page, LinkedIn and Twitter is as much as you can handle. Some experts suggest a blog is essential… but you know your own capacity for writing and keeping up on non-art creating tasks. These are in addition to at a minimum a web page or website. You can see mine as an example at janemmason.com. Also consider adding yourself or your studio to Wikipedia.
  2. Keep it one-to-one — consider that you are having a conversation with one person, and a bunch of people are that one person. (I know it sounds weird, but that’s really what it is.) Ask your prospects, customers and peers how they want to hear from you and how often.
  3. Ask questions and listen. Don’t do all the talking. You don’t even have to respond to a question with an answer. Sometimes another question works best.
  4. Have fun with it. you can let your “real” personality come through. You want to stay professional, but you can act as you would among a group of friends who are also professional peers.
  5. Load images, photos, content, links, videos, retweets, “shout outs,” questions, calendar dates, columns you’ve written, openings, big successes, little successes, idle chatter (briefly), important life-changing thoughts–you get the idea–be fruitful, and your thoughts will multiply via social media. (Be cautious about loading images of your two-dimensional art to sites, whether your blog, Facebook, etc. There is so much content sharing without regard to  intellectual property rights, that you are putting your images at risk whenever you put it in any format on the web. Posting to the web is forever, so think it through before you post.)
  6. Talk to experts. Check out sites such as Mashable.com to browse through what’s new. (You don’t have to understand it all. It just keeps you in the loop.) My new favorite book is Branding Yourself, Erik Deckers and Kyle Lacy. It’s a simple read with really great tips. If you are new to Twitter, Lacy has “25 Small Business Twitter Tips.” Simple, but on target ideas to get you started or hone “best practices.”

Have any home runs in social media you want to share with me? Let me know!

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About artinthecenter

I am a lifelong artist having studied painting, photography, drawing, and other media, in schools in the US and Italy. I won my first art contest when I was five--at a museum-- and my point of view tends to be as a five-year-old creative child embracing life. Creativity is a core response for me. How can we bring the infinite knowledge and excitement held by our museums and academics into the heart and minds of everyone? There is so much to share. Let’s ask questions, and discuss. Follow me on twitter @janemmason. Check out all sort of artsy information at: www.watchingpaintdry.com +++++++++++++++++++++++++++++++++++++++++++++++++++++ This policy is valid from 1 January 2016 This is a personal, educational, blog written and edited by me, Jane M. Mason. For questions about this blog, please contact: jane@watchingpaintdry.com. Sincere effort has been exerted to cite, recognize, and thank all sources of content, including images, quotations or concepts that are not those of Watching Paint Dry LLC (WPDLLC), including Jane M. Mason. If you feel we have included something in this blog that has not been accurately noted or recognized to be from a source other than the intellectual property of WPDLLC, please let me know and I will adjust the citation when presented with specific citation sources and details. As an artist and writer, a core principal of mine is to respect and recognize intellectual content of others. If you are interested in using concepts, photos or other intellectual property from this blog, please contact, Rights Manager, Danielle Raub at Hello@watchingpaintdry.com. This blog does not contain any content that is likely to present a conflict of interest, although opposing points of view, as long as they are respectful, are welcome. This blog does not accept cash or paid topic insertions. However, we will consider accepting and keeping free products, services, travel, event tickets, and other forms of compensation from companies and organizations. The compensation received will not influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements. The owner of this blog, WPDLLC, is not compensated to provide opinion on products, services, websites and various other topics within the content of this blog. The views and opinions expressed on this blog are those of Jane M. Mason or the associates of WPDLLC. If we claim or appear to be experts on a certain topic or product or service area, we only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. This policy has been adapted from DisclosurePolicy.org. For your own policy, go to http://www.disclosurepolicy.org

1 Response

  1. Hey, thanks for the shout out, and the kind words about our book. I really appreciate it. I’m glad you’re getting something useful out of it. This has been a bigger influence on people than we expected, so we’re always glad to hear that it’s having a positive effect.

    Thanks again, and good luck with your art.

    Like

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